Puritanical America is discerning when it comes to porn and prefers torture porn, which is why Saw V helped Saw become the most successful horror franchise last weekend. The Weinsteins' distribution chief Steve Bunnell said the use of the word "Porno" in the R-rated movie's title may have confused certain moviegoers, some of whom chose to stay away. Hot comedy star Seth Rogen and Elizabeth Banks, a rising actor who earned solid reviews for her portrayal of Laura Bush in W, play best friends who shoot a skin flick to make ends meet. Like everything else this weekend, Zack and Miri took a heavy blow from Halloween on Friday night but bounced back on Saturday and Sunday to finish in second place on $10.7m. Kevin Smith movies don't typically make a bundle of cash, but the goateed cult film-maker could be on to something with his latest effort, the engaging comedy Zack and Miri Make a Porno, released through the Weinstein Company. Global box office matters more than ever to studios' greenlight committees and it can only be a matter of time before chaperones across the world steel themselves for a fourth instalment. Significantly, the movie is going great guns outside the US where it has amassed more than $85m from 32 territories in 10 days, the UK alone accounting for $28.5m.
Regardless of where it ends, Disney chiefs will be pleased with what its theatrical releasing division Buena Vista has accomplished here, teeing the movie up perfectly for substantially richer revenues on DVD and TV.
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