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Do this first: Claim or Create Your Google Business Profile & Verify Itīefore you can show up in the 3-Pack, you have to have a Google Business Profile.
Your position in web results (organic rankings) is also a factor, so search engine optimization (SEO) best practices apply.įollow these steps to begin the journey of getting your business in the Google Local 3-Pack.
More reviews and positive ratings can improve your business' local ranking. Google review count and review score factor into local search ranking.
Prominence: Prominence is based on information that Google has about a business from across the web, such as links, articles, and directories. Distance: The closer you are to a searcher, or the area they are searching, the greater the chances you will appear in the 3-pack results. Having complete GBP information can help Google determine your relevance for specific search queries. Relevance: Relevance refers to how well a local Business Profile matches what someone is searching for. According to Google, they determine local ranking primarily based on 3 factors: